Taking Drip to a New Level! The NYL Partners With Off-White
As if the Libs weren’t already bringing the heat before, the drip has been taken to a whole new level as the NY Liberty joined forces with Off-White, a luxury Italian-based fashion house, who is now the official style and culture curator of the team. This new-found partnership will play a pivotal role in shaping the team’s cultural and stylistic influence bridging the gaps between sport, fashion, and community.
Setting the standard is just what we do as an organization, period! Off-White and the Liberty’s partnership opens the door as the brand’s first U.S. sports team collaboration.
Heading into Game One of the first round in the Playoffs, Sab gifted each player on the team a custom varsity jacket. Each jacket featured the player’s last name embroidered in seafoam on the arm. The details of this 1-of-1 jacket are what really sets this jacket apart. On the sleeve you can also find the quote “Always, in all ways” in bold font with “New York Liberty” italicized beneath.
The players rolled up to the Snipes arrival carpet fitted and ready to secure the dub with their newly gifted varsity jackets. Grammy award winning artist, H.E.R. and Liberty co-owner Clara Wu Tsai were also gifted their very own custom jackets and were seen on CeLiberty Row sporting them looking fly as ever!
When we say drip is forever, we really mean it! The Libs had it on going into Game One as Coach Sandy Brondello graced the sidelines in a dope two-piece Off-White denim fit.
This partnership had the sports and fashion world buzzing, and we can’t wait to see what else is in store!