New York Liberty’s Marissa Coleman Making Money Moves

Article courtesy of Greydy Diaz and The Undefeated

NEW YORK, NY – September 28, 2018 – For WNBA players, grinding year-round is a collective trope. And since the season has ended, many of the athletes are already making moves off court. While it’s a widely known tradition for players to earn money overseas, New York Liberty forward Marissa Coleman and others are pursuing business ventures that will propel them forward financially after their playing days are over.

“People probably think I’m crazy, but my ultimate goal is to become the Magic Johnson of women’s basketball,” Coleman said. “He thought about his post-playing career while he was still playing. Magic went from part-owner of the Lakers to starting and building up his own investment company, Magic Johnson Enterprises.

“You don’t see a lot of minority women in business. I want to be a mentor and show the road map of mistakes not to make. It’s really important for me to get to the point where I can create the blueprint for other female athletes and women in general.”

And she’s already started the path. Coleman is forgoing overseas as of now. She will check in on her restaurant, Mellow Mushroom, which she part-owns with Beard and Tom Wallace, the father of Emery Wallace, a former college teammate at the University of Maryland.

During Coleman’s rookie year with the Washington Mystics in 2009, Beard was a veteran on the team.

“She took me under her wing immediately,” said Coleman. “We had a lot of the same interests on and off the court. We both were like-minded when it came to business and exploring the business side of things.”

Beard is in the Philippines leading basketball clinics with the Bureau of Educational and Cultural Affairs of the U.S. Department of State. When she returns soon, she’ll jump into an internship with a venture capital firm in San Francisco.

Six years ago, when Coleman was scouting a franchising opportunity, it only made sense that she teamed up with Beard. It was with the help of Tom Wallace that Coleman secured the idea for a franchise.

“One day, Mr. Wallace called me, saying, ‘I know what we’re going to do, have you heard of Mellow Mushroom?’ At the time I hadn’t, but we drove to North Carolina and Atlanta to visit different Mellow Mushrooms and we just fell in love with the concept. I really liked the concept of Mellow Mushroom and how they do business and how they treat their franchisees. Don’t get me wrong, I love pizza. We were drawn to it because we were able to put our own stamp on it.”

What also drew Coleman to Mellow Mushroom is that each franchise has its own psychedelic, ’70s feel to it, but there are no two that are the same.

While Coleman and Beard are in-season playing for their respective teams, they count on Tom Wallace to oversee Mellow Mushroom.

“Alana and I don’t want to be silent owners in anything we put our money into,” said Coleman. “It was important for us to have somebody running it to be involved on a day-to-day basis.”

Besides keeping up with the business, Coleman is working on building her Rolodex and expanding her mind.

“I’m a little behind the curve in the knowledge department because I’ve been playing basketball the past 10 years. I haven’t been able to do the internships or go to business school yet. So a lot of the knowledge that I’ve gained is from our partner teaching me since we began the process to franchise the restaurant.”

But Coleman did get a chance to get back in the classroom briefly last spring. The 31-year-old attended Harvard Business School: Crossover Into Business Program, which is designed for professional athletes to cultivate their business acumen.

“It was great to be on Harvard’s campus,” said Coleman. “We broke down case studies. It was really interesting to see the way that Harvard Business School students learn there. We would talk about case studies and break them down. I learned new ways to assess problems and ask questions. It gave me a new way to look at my business ventures or problems that may arise.”

This offseason, Coleman will also have her head back in the books, prepping for the Graduate Management Admission Test. Business school is one of her next endeavors — it’s just a matter of when. She’s also contemplating opening up a second franchise soon.