Hero Cosmetics Becomes First-Ever Beauty Sponsor of the New York Liberty

NEW YORK – AUGUST 3, 2022 – Hero Cosmetics (Hero) and the New York Liberty today announced a multiyear partnership that makes Hero the first official partner of the Liberty within the beauty category.

The partnership is inspired by Hero’s mission to “Reveal the Hero within.” Through their now 30+ products, Hero strives to put consumers back in control of their skincare, because perfect skin isn’t the goal – feeling perfectly you in your skin is.

Together, the two will collaborate on a sweepstakes whose winner will receive not only two courtside tickets to the Liberty’s Fan Appreciation game on August 14th, but also a Hero gift box valued at $400.

“We are thrilled to partner with the New York Liberty as their first official beauty partner,” said Hero Cosmetics Co-Founder & CEO Ju Rhyu. “Everybody experiences breakouts, even basketball superstars, and Hero’s mission from the very beginning has been to provide functional and accessible solutions to all. We look forward to working hand in hand with the New York Liberty to empower every fan to reveal their inner hero.”

“It’s always exciting when we have the opportunity to enter into a new sponsorship category, and in beauty specifically, we aim to reach not only more women, but more men and non-binary individuals as well,” said Liberty CEO Keia Clarke. “Thank you to Hero Cosmetics for their investment in the New York Liberty. We look forward to partnering for the remainder of this season and seasons to come.”

As a part of their partnership with the New York Liberty, Hero Cosmetics will also become the presenting sponsor of the Liberty’s starting five through the end of the 2022 WNBA season. Hero will also be the presenting sponsor of the Liberty’s 2022 Season Recap.

Fans can enter for a chance to win a Hero gift box set and two courtside tickets to the Liberty’s game on August 14 by clicking HERE.


About Hero Cosmetics

Hero Cosmetics is a functional skincare brand focused on issue-prone skin. Since launching in 2017, the brand sells a box of Mighty Patch acne patches every 3 seconds in over 8,000 retail and online locations, and has grown from a startup with a single product to an established acne-care brand with products to address the full lifecycle of your acne breakouts. Hero provides your skin the tools it needs to fight on its own so you can take back control and reveal the hero inside. For more information, please visit www.herocosmetics.com

About New York Liberty

The New York Liberty was founded on October 30, 1996 and is one of three original franchises remaining in the Women’s National Basketball Association (WNBA). The Liberty have made four WNBA Finals appearances in its 26-year history. Owned by Joe Tsai and Clara Wu Tsai, owners of the Brooklyn Nets, the Liberty play its home games at Brooklyn’s Barclays Center. For more information, please visit www.nyliberty.com.