Keia Clarke is Chief Executive Officer of the New York Liberty, where she leads and manages all business aspects of the Liberty organization, including strategic planning, revenue, P&L and operations. Additionally, Clarke works closely with stakeholders on key elements of team business, including growing the fan base, maximizing sales and fan engagement, and improving business performance.
Prior to being promoted to CEO in 2020, Clarke was Chief Operating Officer of the team for two seasons where she managed the business and P&L, including strategic planning, budgeting and day-to-day team business operations.
As CEO, Clarke oversees all business-related operations for the Liberty, including the management of the team’s partnership deal with its official regional TV partner, YES Network. In 2019, Clarke led negotiations to ink a first-of-a-kind deal with YES, as there had never been a WNBA game on the network prior to the 2019 season.
Clarke is in her 11th season with the Liberty, previously serving as the team’s Manager of Marketing for four seasons, prior to her promotion to Director in 2015, and Vice President for Team Business Development in 2017. In her marketing roles, she collaborated with Marketing Partnerships, Ticket Sales, Event Presentation, and Community Relations to deliver first class experiences for Liberty fans each summer.
Prior to joining the Liberty, Clarke worked on all areas of WNBA business as a member of Team Marketing & Business Operations (TMBO) at the NBA/WNBA league office. She also worked as a Marketing Analyst for Golf Digest Magazine and began her career as an Account Executive for the Naismith Memorial Basketball Hall of Fame in Springfield, Mass.
Clarke attended Canisius College where she was a four-year member of the women’s basketball team, graduating in 2003 with a degree in Marketing. She went on to earn a Master’s in Sports Business from New York University in 2006.
Clarke resides in New Jersey with her husband, Brian, and their two children, daughter Avery and son Gavin.