Shana Renee Stephenson is in her third season as vice president of marketing for the New York Liberty. In this role, Stephenson oversees strategies and day to day management of marketing, partnership initiatives, content and innovation for the Liberty brand. Additionally, she is responsible for maintaining strong relationships with core fans and building relationships with new fan bases.
A former ESPN marketing professional with more than a decade of sports industry experience, Shana has a passion for storytelling – adding a unique perspective, relatable relevance and necessary voice to traditionally male-driven sports community has landed her opportunities with AspireTV, Black Enterprise, Bleacher Report, espnW, Essence, Madison Square Garden, Melissa Harris Perry Show, MSNBC, New York University, and Refinery29, to name a few.
Her keen knowledge of sports inspired her All Sports Everything, a New York centric sports blog with a range of lifestyle, news and other sports-relevant content; UnManning the Game, a platform designed to highlight women in sports; and THE MAJORS, a movement celebrating young-ish influencers of color, sports business’ unsung architects of dope.
A New York native, Shana currently resides in Harlem. She received her BA in Psychology from Spelman College, and her MS in Sports Business from New York University.