Boston, MA – June 27 – Withings, pioneers of connected health devices, is proud to announce it will continue its partnership with New York Liberty, one of the three remaining original franchises of the Women’s National Basketball Association (WNBA) for a second healthy season. The physical and digital collaboration goes beyond just product integration and will help communicate health messages to thousands of fans.
(L-R: Katrina Herrmann (Withings Partnership Manager), Paul Buckley (Withings Director of Marketing), Keia Clark (NY Liberty CEO), Johnna Hayward (NY Liberty Partnership Manager)
During the 2021 season, Liberty players and trainers utilized Withings’ suite of health tracking technology including scales and watches to examine their overall health and fitness goals. The renewal of our partnership will see this continue. In addition, Withings devices will continue to be available in the team locker room at Barclays Center, their home arena, as well as individual players’ homes. For a second year, Withings will be the presenting sponsor of the New York Liberty’s Player of the Game and Highlight of the Game digital content series.
“We are excited to extend our collaboration with the Liberty. They share our passion to help people lead healthy lifestyles and are strong advocates on health issues, especially those relating to women and minorities,” said Paul Buckley, Withings Director of Marketing USA. “We look forward to another successful season both on and off the court.”
Withings has built the largest ecosystem of non-invasive connected health devices on the market. Its portfolio is comprised of smart scales, smart blood pressure monitors, smartwatches, smart sleep monitors and thermometers. Its wellness devices capture 20 vital health parameters such as blood pressure, ECG, weight, heart rate, activity levels, as well as sleep apnea, and sleep patterns and are integral in helping to monitor and manage wellness.
ScanWatch its latest device, is its most advanced health wearable to date. FDA cleared to both record ECG & SpO2 measurements, it uses state-of-the-art technology that can help detect atrial fibrillation through ECG and blood oxygen levels through SpO2. It also performs general wellness functions like monitoring sleep quality and physical activity and checking heart rate.
“We are proud Withings is to remain on our roster of partners while helping us to advocate for the health and wellness of women,” said New York Liberty CEO Keia Clarke. “Their connected devices helped our athletes track and maintain their fitness goals throughout last season and we are excited to continue our partnership this year.”
Established in 2008, Withings, is a world leader in connected health technology. Its team of engineers, data scientists, and healthcare professionals have enthused every day, elegant lifestyle objects with medical and wellness capabilities to efficiently track health vitals. Its range of in-home devices can monitor more than 20 health and wellness parameters and are used daily by millions of people worldwide. Its portfolio of devices that includes connected scales, hybrid watches, smart thermometers, blood pressure monitors, and sleep trackers empower individuals to take back control of their health and track medical and wellness data.
About The New York Liberty
The New York Liberty was founded on October 30, 1996 and is one of three original franchises remaining in the Women’s National Basketball Association (WNBA). The Liberty have made four WNBA Finals appearances in its 24-year history. Owned by Joe and Clara Tsai, owners of the Brooklyn Nets, the Liberty will play its home games at Brooklyn’s Barclays Center. For more information, please visit NYLiberty.com.