Snipes Becomes New York Liberty’s First-Ever Community Retail Partner

SNIPES is one of the first sneaker retailers to sponsor a WNBA team

CLICK HERE to view tonight’s Liberty Player Arrivals Presented by SNIPES


NEW YORK
MAY 7, 2022 SNIPES, the biggest sneaker and streetwear retailer in the US, has agreed to a long-term partnership with the WNBA’s New York Liberty, one of the three remaining original franchises in the longest-running professional women’s sports league. The two organizations will use their combined platforms to bring people together around a shared commitment to inclusiveness, justice, and equal opportunity. This includes empowering young athletes at training camps, tournaments, and other community events through the lens of fashion.

The Liberty are now SNIPES’ first women’s sports partner, and SNIPES is one of the first sneaker retailers to sponsor a WNBA team.

“We couldn’t be happier to announce this long-term partnership with SNIPES”, said Liberty CEO Keia Clarke. “The Liberty are uniquely positioned in the New York community at the intersection of sports and fashion; one of the largest markets in the world for both industries. With our partners at SNIPES, the potential to bring our community together at this intersection is limitless.”

As the synergy between fashion, culture and women’s basketball continues to flourish, the partnership will also include a custom SNIPES-branded player arrival backdrop at Barclays Center prior to each New York Liberty home game. Additionally, SNIPES will present all pregame player arrival content throughout the season.

“With New York being our biggest market, we’re incredibly proud to partner with the Liberty to support, empower, and celebrate our shared community through the lens of basketball and fashion”, said SNIPES USA’s President, Jim Bojko. “As a founding WNBA team, the New York Liberty are deeply ingrained in our community and have been a constant force for good – we couldn’t be more excited to join forces.”

The first collaboration between the two organizations was in November 2021, when SNIPES hosted Michaela Onyenwere’s 2021 Kia WNBA Rookie of the Year Trophy Presentation at their Flatbush Avenue location in Brooklyn across from Barclays Center.

The New York Liberty will tip off their 2022 season at Barclays Center on May 7 at 6 p.m. ET against the Connecticut Sun on ESPN.