New Sponsorship Marks Liberty’s First Marquee Deal Since 2018, Places FanDuel Logo On Liberty Jerseys
BROOKLYN – The New York Liberty and FanDuel Group today announced a partnership designating FanDuel as an “Official Partner” of the New York Liberty.
The deal, which marks the Liberty’s first marquee partnership since 2018, includes marquee placement of the FanDuel logo on the team’s home and away jerseys.
“We have a shared mission with FanDuel to make sports more exciting,” said Keia Clarke, Liberty Chief Operating Officer. “Teaming up with a leading gaming operator in the US allows us to reach new and existing fans who want to experience the very best of New York basketball both digitally and at live events.”
“We have been partners with the WNBA for several years and are incredibly proud to partner with the New York Liberty,” said Matt King, FanDuel Group Chief Executive Officer. “New York is an iconic sports town and the home of FanDuel headquarters, so teaming up with the Liberty is an honor and a natural fit. Together, we will continue to bring New York fans and WNBA fans alike new and innovative ways to engage with the Liberty and its players.”
FanDuel Group was the first gaming company to offer an official one-day fantasy offering for the WNBA in 2017, which also marked the company’s first partnership with a women’s professional sports league.
For the first time in franchise history, the New York Liberty have the No.1 overall WNBA Draft pick. The league will host a virtual Draft on Friday, April 17. Top prospects will take part remotely live on ESPN with coverage beginning at 7 p.m. ET.
The WNBA announced on April 3 that the 2020 training camp and regular season will be postponed as developments continue to emerge around the COVID-19 pandemic. The league continues scenario-planning for new start dates and innovative formats.
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ABOUT FANDUEL GROUP
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, and TVG. FanDuel Group has a presence across 45 states and 8.5 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.
ABOUT THE NEW YORK LIBERTY
The New York Liberty was founded on October 30, 1996 and is one of three original franchises remaining in the Women’s National Basketball Association (WNBA). The Liberty have made four WNBA Finals appearances in its 24-year history. Owned by Joe and Clara Tsai, owners of the Brooklyn Nets, the Liberty enter its first season playing at Brooklyn’s Barclays Center with Head Coach Walt Hopkins. For more information, please visit NYLiberty.com.