Keia Clarke is in her first season as the New York Liberty’s Vice President for Team Business Development, where she oversees the business and P&L for the team, including strategic planning, budgeting and day-to-day team business operations. Additionally, Clarke works with stakeholders from the Madison Square Garden Centers of Excellence to collaborate on key elements of team business, including growing the fan base, maximizing sales and fan engagement, and improving business performance.
Clarke is currently beginning her 7th season with the Liberty, previously serving as the Liberty’s Manager of Marketing for four seasons, prior her promotion to Director in 2015. In that role, she collaborated with Marketing Partnerships, Ticket Sales, Event Presentation, and Community Relations to deliver first class experiences for fans at Madison Square Garden each summer.
Prior to joining the Liberty and Madison Square Garden, Clarke worked on all areas of WNBA business as a member of Team Marketing & Business Operations (TMBO) at the NBA/WNBA league office. She also worked as a Marketing Analyst for Golf Digest Magazine and began her career as an Account Executive for the Naismith Memorial Basketball Hall of Fame in Springfield, Mass.
Clarke attended Canisius College where she was a four-year member of the women’s basketball team, graduating in 2003 with a degree in Marketing. She went on to earn a Master’s in Sports Business from New York University in 2006.
Clarke resides in Fair Lawn, N.J., with her husband, Brian, and their two children, daughter Avery and son Gavin.